Erwin Bamps, COO of Gulf Craft was quoted : "I joined Gulf Craft Inc in 2002. It was the first time for me in this industry, but after nine years the company has grown tremendously, from one shipyard to four. We had 220 employees then and have expanded to 1,400. We have grown dramatically in terms of sales. What attracted me is the company's vision, a Middle East firm trying to take on the world."
And further "When I get invited to speak at seminars I talk about good governance not about boats. About the luxury industry and internet marketing. I talk about manufacturing and emerging markets. I talk about labour empowerment. When people say you are not talking about boat building, I tell them our company is not [just] about boat building. ......... It is [rather about] building trust, building relationships with the clients. It's selling holidays, selling a luxury experience. It happens to be on a boat, that's all."
"My dream is one that Al Shaali has: making Gulf Craft one of the top ten manufacturers of yachts in the world in the next ten to 15 years. He wants to create a legacy. I wanted to be a part of it and I have enjoyed the ride so far."
Read more in http://gulfnews.com/life-style/people/boat-manufacturer-is-charting-new-waters-1.811870