Two of the globe’s prominent manufacturers in the superyacht sector come together to offer customers better value, with the German engines now as first choice on the Majesty Yachts
Infusing a dose of German engineering precision into its vessels, Gulf Craft announced a “Preferred Partner” agreement with renowned German engine maker MTU, with the UAE-based yacht builder recommending its clients the MTU power packs as its preferred propulsion systems in its superyachts.
The agreement was signed by Gulf Craft and Al Masaood, Tognum Group distributor for MTU engines in the UAE and Bahrain, at this year’s Dubai International Boat Show. The contract covers engines ranging from 8, 10, 12 and 16-cylinder units of Series 2000 to 12-cylinder engines of Series 4000.
Announcing the partnership, Mohammed Hussain Alshaali, Chairman of Gulf Craft, said the move brings together two of the leading lights of the global luxury yacht sector, the main beneficiaries of which would be customers of Gulf Craft’s Majesty Yachts range, offering them a premium product as a first choice.
“With Gulf Craft having emerged as one of the pre-eminent global exponents of the art of superyacht-making, our mutual association leverages the synergies of two of the world’s top manufacturers in the sector to benefit customers of high-end luxury yachts. We are delighted that our relationship, which stretches long back, has moved to this strategic level and look forward to offering Gulf Craft customers the best of reliability and economy in modern engineering, as well as world-wide priority service,” he added.
Abdulla Al Masaood, Chairman, Al Masaood, stated: “This agreement signed by Gulf Craft and Al Masaood is a great strategic step forward in the already successful existing
relationship between both parties. MTU marine diesel engines, supplied by Al Masaood, have become the recommended choice of Gulf Craft for their well known Majesty Yachts. Al Masaood is committed to meet the satisfaction of Gulf Craft and its clients by providing quality and responsive services and support.”
Known for its long history of engineering excellence, MTU, based in the German city of Friedrichshafen on the shores of Lake Constance, is one of the largest suppliers of boat engines in the world. In the superyacht category it is the world’s indisputable No.1.MTU Friedrichshafen and Al Masaood have a very long and successful business relationship since Al Masaood became the distributor of MTU Friedrichshafen in 1982 for the UAE. The relationship has been strengthened by extending the area of responsibility of Al Masaood to the Kingdom of Bahrain since 2011.
The agreement also builds on a long-existing relationship between Gulf Craft and MTU: three of Gulf Craft’s latest vessels – the flagship Majesty 135 and Majesty 125 superyachts and the new Gulf 75 Exp – are already powered by MTU engines and form the centerpieces of Gulf Craft’s display at the Dubai International Boat Show. In fact, MTU also supplied the largest engine ever used in a vessel manufactured by Gulf Craft – the first hull of its largest superyacht, Majesty 135, built last year.
Mr. Christos Ramnialis, Executive Vice President Engines & Propulsion, MTU, said: “We have supplied engines to Gulf Craft for about 20 years and this partner agreement will allow us to intensify our long-standing partnership and significantly expand our market share.”
Gulf Craft’s and Al Masaood’s “Preferred Partner” agreement assumes even greater importance with bigger builds in the offing from the UAE-based superyacht builder.
Gulf Craft is displaying a selection of its product range on water (MD-29,31,35,37 and 38) and on land (EX-11) during the Dubai International Boat Show, March 5-9, 2013. At Stand EX-06, MTU and Al Masaood are showcasing the current Series 2000 and 4000 yacht engines covering a power range of up to 4,300 kW.
Notes for Editors:
Gulf Craft
Gulf Craft is a major manufacturer of luxury yachts and fiberglass boats, one of an elite circle of boat builders worldwide with the capability to produce composite superyachts of larger than 45m in overall length. Founded in the United Arab Emirates in 1982, Gulf Craft has built a distinguished reputation as a builder of a wide diversity of vessels, ranging from fishing and family boats to semi-customized luxury superyachts.
With an annual production capacity of around 500 craft and expertise built over three decades in the business, Gulf Craft has a presence in all boating markets globally through its Majesty Yachts, Oryx and Silvercraft brands. In addition, Gulf Craft has the capability to provide not only boat maintenance and re-fit services, but also advisory and assistance on all aspects of boat ownership, from design to mooring, registration, operation and trade-in.
Al Masaood
The Al Masaood Group is one of the most respected names in the Middle East and represents the collective business interests of the Al Masaood family. Today, the Group operates through 73 individual business units spanning 18 diverse market segments in association with many of the world's leading companies.
MTU Friedrichshafen and Al Masaood have very long successful business relationship since Al Masaood became the distributor of MTU Friedrichshafen in 1982 for U.A.E. The relation has been strengthened by extending the area of responsibility of Al Masaood to Kingdom of Bahrain since 2011.
Al Masaood is customers-focused organization, pleased to support the customers of MTU, especially Gulf Craft as strategic partner, by one of the best sales and after sales facilities for MTU in the globe located in Abu Dhabi, Dubai and Bahrain. Thanks to our treasure of the qualified trained engineers & technicians, state of arts workshops, test benches, spare parts warehouses and training centers.
Tognum
With its two business units, Engines and Onsite Energy, the Tognum Group is one of the world’s leading suppliers of engines and propulsion systems for off-highway applications and of distributed power generation systems. These products are based on diesel engines with up to 10,000 kilowatts (kW) power output, gas engines up to 2,150 kW and gas turbines up to 45,000 kW.
The product portfolio of the Engines business unit comprises MTU engines and propulsion systems for ships, for heavy land, rail and defense vehicles and for the oil and gas industry. The Onsite Energy business unit supplies distributed power generation systems carrying the MTU Onsite Energy brand. These comprise diesel engines for emergency power, prime power and continuous power, as well as cogeneration power plants based on gas engines and gas turbines that generate both power and heat. Tognum’s product portfolio also features fuel-injection systems built by L’Orange.
In 2012, Tognum generated revenue of around €3.015 billion and employs more than 10,000 people. Tognum has a global manufacturing, distribution and service structure with 24 fully consolidated companies, more than 140 sales partners and over 500 authorized dealerships at approximately 1,200 locations. Since September 2011, Engine Holding GmbH, a joint venture between Daimler AG and Rolls-Royce Group plc, has a majority holding in Tognum.
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