Gulf Craft continues to quickly develop new boat designs with a fast increasing complexity. In order to accurately document and communicate them to everyone in the product research, development, marketing, and construction process, the company has recently invested in a large roll-out of the use of Rhino 3D modeling software in the structural design as well as the interior design departments. The move is part of its wider strategy to continue to enhance its in-house know-how and operational efficiency with the help of well-focused IT investments.